Ever notice how people generally look at a picture long before they read the caption, text or story? An overused, but very true, adage is that a picture tells a thousand words. There are lots of different ways in which a picture can be used to promote a message, organisation or event and lots of my photos have been attached with Press Releases to tell their clients stories for many years with great results.
The best ways really though are to make the picture interesting, bright and engaging. The picture editors job is to find a clean image that tells a story so the better the picture the easier their job.
